Service Design Basics 1.0
In order to spread Service Design knowledge further, and help prepare the next generation of designers for the challenges of the service oriented world, the Service Design Network has launched a new series of workshops.
The first, Service Design Basics 1.0, introduces participants to the discipline: explaining the basics elements and processes, and putting various Service Design tools & methods into practice in a short project. This 12 hour activity is specifically intended for undergraduate students, who are new to the concept of Service Design and are curious to start exploring it.
Service Design Basics 1.0 introduces the foundations of Service Design, stimulating the students to perceive the broad presence of Services in our world and to make them aware of their importance.
Participants also explore concepts embedded in the discipline, such as co-creation, stake-holder assessmentss, benefits of the multidisciplinarity, and the importance of a user-centered approach. Furthermore, the workshop introduces a new perception on the dematerialisation of products, by doing so promoting innovation towards sustainability.
Service Design Basics 1.0 is indicated for undergraduate students with some foundation in Design, Marketing or Management. Students from different expertise are also invited to attend and multidisciplinary teams are highly recommended to enrich the teamwork and broaden the project’s outputs.
The workshop is planned for 20 participants.
Foundations
• The big picture
• Paradigm change: from “to own” (products) to “to experience”
• What is Service Design?; Principles; Actors; Elements.
• Process: exploration, creation, reflection, implementation
Framework - Tools & methods overview
• Exploration | Field Research; Interviews; Observation.
• Synthesise and Reflection | Mind map; Polarity Diagram; Customer journey
• Visualise | System Map; Storyboard; Blue Print
• Prototype | Mock-up; Role Play
Team work, mentor support and individual tool review
The teams will work togehter on the development of a service. The tutor will assist the whole process.
Presentation of the created Services
Each team will share the new service with the peers by presenting it playing with the prototypes.
Feedback and Closing
Each group will receive a feedback from the tutor and from their peers. Afterwards the whole workshop is evaluated.
The Service Design Basics 1.0 is a service that can be ordered in different ways. The minimum investment covers the activity and the tutor expenses. The further costs are dependant on your location.
It is possible to hold the workshop in various languages. If you want to find out more, please contact our office: info@service-design-network.org
Have a look in the pictures of past workshops:
Feb 2011 - Curitiba (Brazil) @Feel the Future www.feel-the-future.com
Feb 2011 - Florianópolis (Brazil) @IFSC design.florianopolis.ifsc.edu.br
Feb 2011 - Florianópolis (Brazil) @UDESC
