Service Design Network

The first issue of Touchpoint in 2013 focuses on the relationship between quantitative and qualitative research, and the roles they play in delivering success in service design projects. Facts and figures, performance statistics and KPIs – these are what managers want when they initiate a project. Most service designers, on the other hand, believe primarily in qualitative research. How do we reconcile these two perspectives? Does management see the value of the qualitative approach? And can service designers learn to speak the language of their clients? This issue of Touchpoint aims to explore successful strategies that bridge the border between two ways of thinking.
Have a look at the table of content!
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the journal

Touchpoint, The Journal of Service Design, was launched in May 2009 and is the first journal on service design worldwide. It is published by Service Design Network three times per year and provides a written record of the ongoing discussions of the service design community. It aims at facilitating a forum to debate, share, advance and codify the field of service design and its practices. Furthermore it wants to inform and engage clients that can listen in to the discussion, learn about the field, and become involved in the development and implementation of service design for their organizations. Each issue focusses on one topic and features news and trends, interviews, insightful discussions and case studies. All issues of Touchpoint are available on the SDN website both as printed version and ebook.

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benefit from the touchpoint advertising packages

Do you want to make your institution or company known throughout the world of services? Do you want to grab the interest of future students, employees or customers? Then seize the chance and advertise in Touchpoint – the first and only international service design magazine! We have set up interesting new advertising packages including free copies of the journal. Members of SDN will enjoy special discounts!

Find all details in the Touchpoint media sheets (PDF, 700KB).

the journal

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