![Elena Iwata](https://www.service-design-network.org/images/116x116/kG22I60P_SDNPhoto.jpg)
About Bettina Meléndez
![Bettina Meléndez](https://www.service-design-network.org/images/116x116/Da3GI3LA_Bettina-Profile-LR-cropped.jpg)
Profile
![Bettina Meléndez](https://www.service-design-network.org/images/310x308/Da3GI3LA_Bettina-Profile-LR-cropped.jpg)
I’m leading the Sustainable Transformation team at Neuromagic co., Ltd. in Tokyo. With a broad background in strategy working pan-European, I have always had a passion for climate, social change, and human behavior.
Originally from Venezuela and the Netherlands and currently located in Berlin - Germany, I am happy to communicate with you in English, Spanish, Dutch, French, or German.
To me, service design means...
I believe that the combination of human-centered design thinking and systems thinking is an important way to solve the multi-layered challenges in sustainability.
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