About Ruben Ocampo
Profile
Ruben is passionate about... service design methodologies, design education and innovation
Conic Group,
Founder
Ruben is the founder of Conic Group, a Chicago-based innovation consulting firm. He helps leaders imagine and enact visionary change through a purpose-driven dialogue with end customers and workforce.
To me, service design means...
Service Design is much more than a design discipline. It is a driver of change in organizations, and I want to help elevate its role in the eyes of corporate leaders and executives who don't have a background in or basic understanding about design.
Ruben’s contributions
How to contribute
Touchpoint Article
In a World of Products, Service is King
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Touchpoint Article
Reflecting on the First SDN U.S. National Conference’s Student Competition
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Touchpoint Article
Bringing Feasibility and Viability to Life in Service Blueprints
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Touchpoint Article
From the Editors
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Touchpoint Issue
Vol. 11 No. 2
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