SDN Japan Chapter was established in 2013. Service design practitioners, students, researchers, managers, and all others interested in the latest trends in service design are welcome to join!
SDN Japan Chapterは、2013年に設立されました。現在、日本では多くの企業がGDL（Goods Dominant Logic）からSDL（Service Dominant Logic）への移行を必要としており、サービスデザインの分野の研究・実践の必要性と関心が高まっています。デザイン実践者、学生、研究者、経営者など、サービスデザインの最新の動向に関心あるすべての方の参加を歓迎します。
SDN 日本支部 共同代表（SDN Japan Chapter co-representatives）
SDN日本支部はエージェンシー、アカデミア、事業会社の各領域からの共同代表によって運営されています。ドイツのSDN本部や各国のSDN支部と連携しながらサービスデザインの実践と普及に努めています。
The SDN Japan Chapter is managed by co-representatives from the fields of agencies, academia, and business companies. We strive to practice and spread service design in cooperation with SDN chapters in other countries and SDN HQ in Germany.
Having worked as an information architect since 2000 in Japan, Atsushi founded Concent in 2002. As a president at Concent, he has led service design and communication design projects for Recruit (Japan), Sony, Toyota, Panasonic, Mitsubishi Electric, etc. Atsushi is also a board director of the Human Centered Design Organization Japan. In recent years, Atsushi has lectured and run seminars at Musashino Art University, Tama Art University, Advanced Institute of Industrial Technology Japan, and Chiba Institute of Technology. He is the author of Information Architecture 100: Information Architecture Design for User Experience Design.
Masanao Takeyama is a professor of consumer research and service design working for the faculty of economics at Keio University. At Keio, Takeyama has been directing research projects to develop innovative methods and techniques for service design and apply these to business practices for major Japanese global corporations such as Toyota, Hitachi, Toshiba, and Sony. Besides the experiences at Keio University and ACTANT, Inc., he worked as a senior research fellow for the Mobile Society Research Institute, established by NTT DoCoMo Inc., studying Japanese youth Keitai (mobile phones) culture. Takeyama was also the director of the project called Cross Currents, which aimed at designing a website for US-Japan cultural interaction, for the US-JAPAN Conference on Cultural and Educational Interchange organized jointly by the governments of both countries. Most recently, Takeyama founded ACTANT, Inc., the Japanese first service design consultancy to help organizations in various fields for developing innovative services and businesses.
岩佐の主な専門領域は、UXデザイン、マーケティング、ブランディング。 多摩美術大学で情報デザインを学んだ後、株式会社リクルート、レアゾンホールディングスなどでOFF-JT、OJT、UX改善スキームなど、全社的な社内育成プログラムの開発を推進。 Iwasa's main areas of expertise are UX design, marketing and branding. After studying information design at Tama Art University, he worked at Recruit Co., Ltd. where he promoted company-wide development of company-wide internal development programs such as OFF-JT, OJT, and UX improvement schemes.
2012年からサービスデザイナーとして、サービス体験やサービスのワークフロー改善、官民組織へのデザイン思考導入、新市場向けサービスデザインなど、さまざまなプロジェクトリードを担当。2019年よりSDN日本支部共同代表およびSDN Global Chapter teamの一員となる。専修大学講師／DesinghipDo サービスデザインコース監修／武蔵野美術大学博士課程。 As a service designer since 2012, he has been in charge of various project leads, including service experience and service workflow improvement, introduction of design thinking to public and private organizations, and service design for new markets. Lecturer at Senshu University / Supervisor of DesinghipDo service design course / Doctoral student at Musashino Art University.
SDN 日本支部 事務局（SDN Japan directors）
SDN日本支部の活動の情報発信やコミュニティ運営、交流のためのイベント設営などの実務を遂行しているメンバーです。
SDN日本支部の主な活動
The following members share information on activities, organize events, and manage the community.
サービスデザイナー／エディトリアルデザイナー。 This is Service Design Doingの日本語版デザインなどにも関わる。企業や商品のブランディングや事業開発、デザイン・リサーチなどの案件に多数関わる。 Takaishi is Service Designer / Editorial Designer. She is also involved in the design of the Japanese edition of This is Service Design Doing. He has been involved in numerous projects such as corporate and product branding, business development, and design research.
横浜国立大学経済学部卒業。広告代理店にてCMプランナーとして就業。教育系アプリや専門チャンネルサービスのプロモーションに携わった後、コンセント入社。クライアントの新規事業開発に関わる調査・分析業務を中心に、コンセプト開発、サービス戦略策定など多様なプロジェクトに従事。 Graduated from Yokohama National University, Faculty of Economics. Worked as a commercial planner at an advertising agency. After working on promotions for educational apps and specialty channel services, joined Concent. Engaged in a variety of projects, including concept development and service strategy formulation, with a focus on research and analysis related to new business development for clients.
企業や大学などの中長期にわたるブランディングプロジェクト、コミュニケーション改善プロジェクトなどを担う。クライアントが抱える課題の整理、解決策の検討支援、解決策の実行支援など大小様々なプロジェクトの設計から関わる。 He is responsible for medium- to long-term branding projects and communication improvement projects for companies and universities. We are involved in the design of projects of all sizes, including organizing issues faced by the client, assisting in the study of solutions, and assisting in the implementation of solutions.
京都大学総合人間学部にて認知心理学を学んだのち、愛と情熱に溢れるイタリアとそのデザインを学ぶべく、ミラノ工科大学大学院にて Product Service System Design 科を修了。コンセントへ入社し、機能と美しさを両立するしなやかなデザインを模索している。 He learned cognitive science at Kyoto University. After his graduation, he moved to Italy to learn design with the Italian 'love and passion' at Politecnico di Milano for MSc Product Service System Design. Joining Concent, Inc in Tokyo, he is trying to design with functionality and aesthetics.
