Agenda:
April 22, 2019: Pre-Conference Service Design Tours
Visits to leading service design academic programmes, in-house design departments, and local service design firms.
April 23, 2019: “SERVICE DESIGN FUTURES” DAY ONE
4/23 SERVICE DESIGN FUTURES
Find out why Alibaba is leading the industry; how China Merchants Bank has innovated its way to become extraordinary; and how Huawei has left competitor eating its dust. Find out what the industry's leaders are doing differently with Service Design in China.
Presentations: Business Transformation by Service Design
Change without strategy is luck; Strategy without design is faith; Design without research is wishful thinking. But by connecting these essential process we can change the world.
Cathy Huang, Founder & CEO of CBi China Bridge
Birgit Mager, President of Service Design Network Global, Professor at KISD(Cologne, Germany)
He Jijun, General Manager of Marketing Management of Dowell Real Estate
Adam Lawrence, Founder of Global Service Jam
Gu Feng, Co-founder & CEO of AIWAYS AUTO
Xin Xiangyang, Founder of XXY Innovation
Lou Yongqi, Dean of College of Design and Innovation, Tongji University
New book press release: Business Transformation by Service Design
Award Ceremony: Successful Design Awards Ceremony/ Shanghai Designer's Night
April 24, 2019: “SERVICE DESIGN FUTURES” DAY TWO
Morning: Break Boundaries & Create New Business Value
Presentations:
Executives from world-leading companies will share their practice experience using service design to break boundaries and create new business value.
Zhang Shaoke, Chief Experience Officer of China Merchants Bank
Yuan Yue, Chairman of Dataway Horizon
Zhang Bei, Founder & CEO Alor Valley
Ding Wei, Founder of MOMA Design
Zhang Cheng, Founder & CEO of New Pastoralism
Wang Sheng, Founder & CEO of Be Better Educationries
Pecha Kucha:
Professors from the most foresighted design schools will share their practical projects despite of research programs, showing how academic theories are related to commercial cases
Paola Trapani, Director of the Product Service System Master, Tongji University
Fu Zhiyong, Associate Professor of Information Art & Design Department Director of Service Design Institute, Academy of Arts and Design, Tsinghua University
Ding Xiong, Associate Professor & Postgraduate Tutor of Guangzhou Academy of Fine Arts
Chen Jiajia, Vice Dean of School of Industrial Design, Nanjing University of The Arts
Tang HsienHui, Professor of National Taiwan University of Science and Technology&Director of DITLDESIGN
Zhang Jun, Dr. Associate Professor of School of Design,Hunan University&Director of EU-HNU LeNS Sustainable Design Lab
Hu Fei, Executive Director of School of Art & Design, Guangdong University of Technology
Liuwei, Director of UX Design of Professional Master of Faculty of Psychology, Beijing Normal University
Afternoon: Organization Design from surface to core
Presentations:
Company leaders will share their experience on how to reshape the backstage of the organization and how to develop employee experience by using service design perspectives and method.
Jony Jin, Staff UX Designer of Alibaba
Pan Pengkai, Founder & CEO of ALO7
Jiang Xiaomei, Ex- President of Huawei Global Administration Service Management
Zhang Peng, Chief Strategy Officer of UCOMMUNE
Qi Xiaofeng, Ex- HRVP of NIO
Giorgio, Senior Service Designer of Bosch
Pecha Kucha:
Top Design Firms are invited to talk about their projects and what is behind the success or the failure, showing their unique methodologies to think about the service design futures.
Jules Prick&Robbert-Jan van Oeveren, Koos Service Design Partner
Dong XiaoXue, Senior Service Designer of FJORD
Hector Noval & Jiahui Zhou,Design Director & Service Designer of Designit Tokyo
Zhang Yan, Founder of BIGmind Innovation
Sissi Ren, CBi China Bridge Partner
Hu Chuanjian, President of Asia Chimian Company
Arthur Yeh, SDN Taiwan Chapter Representative & Service Design Mentor in Taiwan Academy of Service Science
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