About Org Design for Design Orgs: Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

6:00-6:45pm: Check in and networking

6:45-7:30pm: Book talk plus Q&A

7:30-8:15pm: Networking

Our host for this event is Collective Health's design team. Collective Health gives companies a smarter way to provide healthcare coverage through design and technology.

About the authors:

Peter Merholz is the VP of Design at Snagajob and one of the co-founders of Adaptive Path. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development. He is an experience design and product management executive with 20 years experience across a broad range of digital media. Before Snagajob, Peter was Sr. Director at Jawbone, inventing the future through wearables and Internet of Things.

Kristin Skinner is Managing Director at Adaptive Path and Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end­-to-­end customer experiences that improve people’s lives. Before joining Adaptive Path, Kristin worked as a Design Manager at Microsoft in their ground­-breaking Pioneer Studios. Kristin co-programs and hosts the MX Conference, and has spoken at events such as UX Week and DMI.

Drinks and light snacks will be served.