Latest content

Headline Service Design Award 2024: Winners

Service Design Award 2024: Winners

We have winners in the house! Congratulations on your well-deserved success to all Service Design Award 2024 winners and finalists!

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Headline Time to level up your skills with our SDN Academy courses!

Time to level up your skills with our SDN Academy courses!

Here’s what’s coming up at the SDN Academy this autumn and winter! Unlock the power of AI to create innovative services, dive into service design leadership, gain a broader perspective on strategic design, master service design implementation, or elevate your journey management skills. We've got you covered!

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Headline Service Design Global Conference 2024 - Virtual tickets still available!

Service Design Global Conference 2024 - Virtual tickets still available!

Join us for the Service Design Global Conference (SDGC24) this October! Our in-person tickets are sold out, but you can still register for the full virtual experience and be part of this inspiring event. See you there!

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Headline Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

In this issue of Touchpoint, we focus on interdisciplinarity itself. What does success look like, and what are the tried and tested methods to achieve it?

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Upcoming Events


SDN Academy Events From Keywords to Blueprints: An AI-Ready Service Design Framework

From Keywords to Blueprints: An AI-Ready Service Design Framework

Join us at the SDN Academy for a sneak peek at how to design innovative services that go beyond the ordinary with SDN-accredited Master Mauricio Manhães.

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SDN Academy Events Service Design Leadership Lab

Service Design Leadership Lab

Nowadays, leading (service design) teams is a very responsible and demanding task in both traditional and agile organisations. This 4-module learning journey is designed to support current or prospective leaders in managing their broad range of daily tasks.

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Discover Service Design Network

Touchpoint Journal

Touchpoint is the first and only journal dedicated to the practice of service design. Published by practitioners for practitioners, Touchpoint is essential reading for both newcomers and seasoned experts alike.

Dive into Touchpoint

Local Chapters

Looking to connect with your local peers? SDN chapters are vibrant communities where service designers can connect, create and exchange knowledge on a regional level. Join one of the existing chapters or build a new one in your country or area.

Find your local chapter

Personal Profile

Make your mark! Create your profile and establish yourself within the SDN community! With your profile on our website, you will be visible to a global community of service design newcomers and experts; potential clients, peers and partners.

Meet our community

Community Knowledge

Learn more from and about the individuals and organisations that make up the SDN network. Interviews with members of the community can be found here as well as insights from many more concerning the latest news, trends, tools and techniques shaking up the industry.

We want to hear from you too! Join the conversation by sharing your thought pieces today. 

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Latest jobs


Your job ad could be here!

Did you know that as an SDN member, you can promote your job offerings on our website for free? Here is a quick guide on how to do it! Not a member yet? Of course, you can also advertise your job offerings on our website!

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Call for Volunteers — SDN Next Gen Conference 2025

SDN Young Talent Board is seeking young-at-heart Service Design Enthusiasts to join the organising team for SDN Next Gen Conference 2025, and other community initiatives: Join us now!

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Volunteer at SDGC24

Want to take part in the most important event the service design community attends all year? We need you! The Service Design Network is at the height of activity in preparation for the Service Design Global Conference 2024 (SDGC24) taking place in Helsinki, Finland from October 2-4, 2024. An absolute “must attend” for anyone passionate about the advancement of the practice of service design, we are actively in search of committed volunteers who want to support us bring this high-profile event to life!

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Business Designer Customer Interaction (m/f/x)

With more than 7,000 stores in 11 different countries, ALDI SOUTH is one of the world’s largest food retailers. It is our mission to supply our customers with high-quality food at the best possible prices. In doing so, we follow our own unique concept of consistency, simplicity and responsibility. ALDI SOUTH IT ensures that everything runs smoothly, from the IT infrastructure to the software used, at both national and international level. Within the scope of transnational projects, our experts develop IT solutions for worldwide deployment at ALDI SOUTH.

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Latest case studies

Case Study

Using Service Design to foster intergenerational connection

East London Cares are an amazing organisation who do work to combat loneliness, through running social clubs and fostering friendships. But they have capacity which isn’t being taken advantage of; they’re looking to adapt their service in order to attract more people, encourage sustainable engagement, and foster more social connections.


Service Designer Savannah Fishel

Service Provider UK

Industry Healthcare

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Case Study

Service Design for a New Educational Model

Design a strategy to ease the fears and doubts parents had while experiencing this new educational model.


Service Designer Susana Olarte, Sara Castro, Lina Jiménez, Valentina Randazzo, Natalia Rodriguez, Daniel Pinilla, Maria Paula Guarnizo, Karen Blanco, Eduardo Cáceres, Johana Soto, Francisco Orjuela, Santiago Monroy, Jefferson Delgado, Faviana Huarachi.

Service Provider Háptica

Industry Education

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Case Study

Designing for unexpected and stressful medical situations

Imagine you are on holiday with your loved ones and all of a sudden an accident happens. You are in need of medical help in a foreign country, a highly stressful and emotional situation in an unfamiliar environment. So what do you do?


Service Designer Erik van Zoelen, Noortje Hartman, Eddo Siep, Angelo Verbeek, Hidde Burgmans

Service Provider Koos Service Design

Industry Healthcare

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Case Study

Experience model for the network of robotic click-and-collect drives

Designing the magical experience that would redefine the delivery of groceries and would become a well-known benchmark for the whole category.


Service Designer Filip Makowiecki - Lead UX & Service Designer - Izabela Styburska - Project Manager - Marta Krokoszyńska - Lead Researcher - Hanna Bielerzewska - UX Writer - Agnieszka Olek - CX Strategist - Dawid Wiener - Research Strategist

Service Provider Cogision

Industry Retail

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