Over the last 10+ years, I've been leading multiple projects involving Service Design, Product & Innovation Advisory, Research, Business Design and CX Strategy, helping organisations to embrace transformation and to generate long-term value driven by a solid focus on their customer and business needs. 

My ways of working foster a cross-silo culture that promotes horizontal team collaboration. I'm passionate about analysing, with holistic lens, user behaviour and business requirements, to transform them into actionable outcomes that empower organisations to solve the right problems and develop sustainable futures.

Long story short, I love to create products and services that meet peoples functional and emotional needs