SDGC 2018 have shared the presentations, videos and photo gallery from Dublin. This is Matt + Margaret's highlights slides, along with notes from their session held with SDN New Zealand in November:
- Service Design is less obvious – less about the shiny things and more about the glue that keeps it all together
- We have good tools for storytelling (e.g. blueprints, mapping), but need to make sure they don’t become a distraction – they need to be something that can be implemented
- Uscreates do “live” service design on their BBC Radio show - recently focusing on bullying in schools and parents being left behind by technology
- Used to articulate all the hidden steps in the process
- Key sponsor was Cork County Council - they used design thinking to understand their staff perceptions of how the community (residents and business) viewed their work, as well as designing better services
- Staff valuing the service less than those using the service :) (see slides)
- Every service you are designing is using other people’s data – how do you design for that data? E.g. do we need to get this data? What are we going to do with it?
- Challenge the notion that more data is better
- Like that challenged me to think about the tech side of things – not just the “people” side
- What’s the big expensive things we’re doing that we don’t understand? :)
- Some snippets from Lorna Ross of Fjord’s opening address:
- Digital transformation needs humanising “technology changes fast, people do not”
- We spend more time understanding the future of tech than the future of people [Ben’s note: totally agree!]
- Civilising innovation – current focus is on teaching humans to understand technology, however the future is to teach technology to understand us
- The robots are already here! Our challenge as designers is to find opportunities for how we can better collaborate with robots
- “Cobots concept” = supporting humans, not replacing them
- “The Pinball Game” = good non-threatening way to do “lessons learnt”
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