客户为什么有这么多的原因吗？即使有类似的产品无法让品牌对它的热爱造成如此多的包容度，我们也能保证品牌有如此多的包容度切入设计的视角，客户为着重点，向品牌者传递他们让客户保持高忠诚度的价值是如何打造的。

Why do customers remain so loyal to certain brands? Even if there are many similar products, it is impossible to give up the love for it. What is the reason why these brands have so many advocates?

We cut into the perspective of service design, focus on customer experience, and convey to brand entrepreneurs how to build a value chain that keeps customers highly loyal to them.

介绍一下忠诚度的服务流程，无论是产品或服务，在客户接触到的第一步都是从“任何产品或服务开始的”开始的，产品的发现和吸引，当它没有简单的发现和吸引时或者是这样的电话，那是另一种吸引人的话题，更喜欢说是因为有一个“吸引度”，吸引了两个忠诚的部分，是产品或服务如何连接客户，客户知道的点是媒体的结合，或者是其他的广告，是展现的商品纯洁，还是表面服务不给人的体验，亦是推荐的方式；阶级是“购买”，是品牌他们喜闻乐见的阶段；最后一个阶段是“忠诚”，客户会在这个体系的产品或服务中，重新进行购买或推荐给其他人的价值。因为在哪个阶段，都会将客户的价值纳入考虑范围，并产品不是需要与客户一起在使用产品或服务的过程中创造出来的产品；传统商业将客户的样子与客户服务的决定，由对象视客户负责的决定，“征服”将客户为一种资源，一种创造价值的资源，企业是在和客户合作的过程中为客户创造价值！

A brief introduction to the value chain of loyalty, no matter any product or service, the first step in customer contact with it starts from "cognition". The cognition of a product or service includes discovery and attraction. If you are discovered or not attracted, you will have nowhere to buy, let alone have loyalty to it;

The second is the “attraction” stage. Attraction covers two parts. One is how products or services connect with customers, and what customers know about is media advertisements or other people’s recommendations. Invisible and intangible pure experience service, or a combination of the two;

The third stage is "buy", which is the stage that brands like to see;

The final stage is “loyalty,” where customers support the product or service to repurchase or recommend it to others.

At any stage, customers must be included in the value system. The value is not the product itself, but is created by customers and merchants in the process of using products or services; traditional business regards customers as objects that need to be conquered, trying to Convince customers to make a decision to pay, and "service" regards customers as a resource, a value-creating resource. Enterprises create value for customers in the process of cooperating with customers!

服务是一种系统方法，帮助企业从服务、系统的设计角度审视产品、品牌、商业运营流程，确保客户或用户模式。 “不管你愿意与否，未来的营销，拼是服务！因为只有服务才能让你和你的用户走得越来越近。走得越来越近，锁定用户。”的生命价值！”

Service design is a systems approach that helps companies re-examine products, brands, business models, and operational processes from a holistic, systems perspective to enhance or reshape the customer experience. When we talk about service design, remember: the user is the starting point of everything we do.

"Whether you like it or not, the future of marketing is all about service! Because only service can bring you and your users closer and closer. Only by getting closer can you lock in the lifetime value of your users!"