What can Service Designers do to create a more positive future for the next generations?

We are excited to share the entire recording and additional resources of this talk by Pascal Wicht at the Swiss Service Design Day 2024.

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About this talk

How does the future of Service Design look like?


This is a hard question, especially if you don’t want to be trapped by giving a simple answer that includes the fancy buzzwords of the moment like AI.


Because it’s such a difficult but important question, we’ve invited the perfect person to help us start a profound reflection on it.


In this talk, Strategic Foresight specialist Pascal Wicht explored the critical question: "What will service design look like in the future?" 


During his talk explored how, as a community, we can actively shape a preferable future for our field.


After this talk, you will have valuable insights into emerging trends, challenges, and opportunities that might redefine the field of Service Design, ensuring you are better equipped to navigate and influence the different futures of service design.


About Pascal

Pascal Wicht specializes in navigating through “post-normal times”, an era overwhelmed by large-scale problems that refuse to disappear and multiply rapidly. Pascal has worked with organisations like Logitech, Bill & Melinda Gates Foundation, Daimler, and the World Economic Forum.


About the Swiss Service Design Day

This talk was part of the Swiss Service Design Day 2024. A one day hybrid conference that happened on June first 2024 and hosted by the HES-SO Valais Wallis.


This was a relaxed but insightful day that felt more like a family reunion than a fancy conference with lots of buzzwords but no practical learning.

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Get the deck

You can view the slides of the presentation here

Summaries by communities members

Some lovely community members who attended the talk shared on LinkedIn what resonated with them from this talk. Here's what they said:

Mustafa T.
Mustafa T. -

"Pascal argued that only creative imagination-based deeply rooted solutions in pacifism can pave the way for sustainable future pathways and achieve enduring change. We can do that with beauty, elegance, style in the spirit of just enough and sufficiency. I highly recommend watching his entire talk!"

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