Where will you go on vacation this year? With Corona still lurking around, Governments recommend to travel as little and close as possible. And Swiss hoteliers? Well obviously, they worry. Although camping is profiting from the back-to-nature trend, many hotels are fighting for survival. But not all accept defeat that easily: take example [Heuberge] in Fideris GR. Since over a year, they are on the path to becoming a T-ECO resort. T-ECO meaning ‘Technology & Ecology / Technology, Education & Co-Creation’. And Corona will not stop them. But what has this to do with Service Design? Well nearly everything, if you ask us. With service design in mind, Heuberge can redefine their offer. By bridging technology, nature and learning, the nature surrounding the Heuberge becomes a focal point for the Heuberge experience and therefore an asset. Understanding the current needs and desires of people lets Heuberge focus even better on where to invest. And the best part: by focusing on sustainability, the local nature experience goes hand in hand with peace of mind and the conservation of the asset itself.
Our question to you:
How do you think tourism in Switzerland will change due to the Corona-Pandemic?
Let us know on switzerland@service-design-network.org
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