About Lisa Helminiak

Lisa Helminiak
Minneapolis | United States

Service Design as a Platform for Business and Organizational Transformation

Lisa is passionate about... service design methodologies, service design thinking and innovation

Lisa Helminiak Azul Seven, Principal Consultant

Lisa is an entrepreneur and thought leader in digital product and experience innovation. 


As founder and CEO of culturlab, a technology, experience, and innovation consultancy, Lisa focuses on improving technology’s impact on people's lives by helping technologists, designers, and business leaders work together to solve problems and improve outcomes for those they serve. 


Lisa works with clients to ensure their objectives are met and that change and innovation are sustainable. She has taught graduate-level coursework at the University of St. Thomas and the University of Minnesota, and she is currently a master’s student in Biomimicry at Arizona State University, focusing on how we can improve human design by learning from nature.


To me, service design means...

culturlab's work is focused on Healthcare, Technology, and Government, as well as other highly regulated industries/organizations. We are interested in using practical approaches to solving significant challenges. We help organizations begin to think about their customers and constituents first and evolve their organizations to meet service challenges.


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