Rohitashwa is passionate about... design and culture, innovation, user experience, prototyping, service delivery, trends, benchmarking, workshop, digital service, user journey, user-centred, personas, field research, interviews, workshops, observation, roleplay, simplification, participatory approach, shadowing, quantitative research, trend analysis, customer loyalty, qualitative research, co-creation, enhanced-efficiency, touchpoint analysis, service vision, service blueprint, simplification, collaboration, service concept, service design toolkit, experimentation, digital transformation, organisational change, system transformation, co-design, interdisciplinary, empathy-building, gamification, feedback culture, employee experience, system design, sustainability, communication, employee journey, toolkit, continuous innovation, value proposition, measurement system, digital, visualisation, storytelling, service strategies, methodology, Internet of Things, service guidelines, interaction guidelines, omni-channel, journey map, concept validation, stakeholder map, persona socialisation, concept development, performance scorecard, service innovation, service architecture, service roadmap, white space research, intercept interview, co-design sessions, customer experience, multi-channel, experience roadmap, service safari, future scenario, customer journey, immersive experience, universal design, ethnographic research, customer service, experience prototyping, Diary Studies, Double Diamond, Ethnographic Research, Affinity Mapping, Customer Journey, user-driven innovation, innovation process, culture, process, affinity diagram, desktop walk-through, affinity diagram, customer journey, SERVICE implementation, service design, NPS, business besign, business design, service implementation, Workshop, subjective experiences, business model, AI, machine learning, participatory design, experience design, service improvement, service Strategy, Agile, mobile ethnography, Human-Centered Research, journeymap, service management, product management and design thinking