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Service Design Award 2023 - Professional Commercial Finalist

Company: Bridgeable

Client: Eli Lilly

Country: Canada

Preparing health systems around the world to respond to the growing Alzheimer’s patient population and advancements in early detection, diagnosis, and treatment is one of the most critical public health challenges of our time. The arrival of new treatment options and diagnostics on the horizon coupled with a projected influx of Alzheimer’s patients creates a heightened sense of urgency. However, many health systems are not ready.

We partnered alongside a pharmaceutical company working in the Alzheimer’s Disease space that was seeking to work with their health system partners as they prepare to increase their readiness to deliver Alzheimer’s Disease care. Together we were tasked with finding ways to support healthcare organizations that need to build better care pathways for Alzheimer's Disease in anticipation of emerging treatment options.

Developing an implementation toolkit that’s designed with the entire ecosystem in mind:

We gained a holistic and comprehensive understanding of the current state of Alzheimer’s care in the US including existing barriers and enablers in the ecosystem.

Our research was brought into engagement labs and advisory board workshops, where we synthesized our learnings and rapidly tested, iterated, and validated our thinking and potential outputs, leading to our deliverable, the Implementation Toolkit.

Directed at health system leaders, the Implementation Toolkit provides guidance and tactics for healthcare organizations as they work to make the care pathway a reality. It consists of several components, including 1) A future state care pathway for Alzheimer’s Disease, 2) A four-step implementation framework, 3) Common barriers and enablers to care pathway implementation, and 4) Supporting tools to guide implementation efforts in healthcare organizations.

The toolkit brings the future care pathway to life and guides healthcare organizations through the development of an implementation plan in four parts and consists of building blocks that can be put together and taken apart to reflect the unique needs of each healthcare system.

While it’s early to articulate measurable impact within aligned healthcare systems, we have received plenty of positive feedback on impact at a stakeholder and organizational level. There has been resounding excitement from our client’s account managers regarding the tools that are provided within the Implementation Toolkit and the impact they will have in the field with health systems.

Service Designer/Team: Mark Rose, Laura Chavira, Maddy Rowland-Roides, Bolette
Riis Falk, Emily Rho

Service Provider: Bridgeable
Client/In house project: Client project

Project Location(s): USA

Duration: 6 months - 1 year
Year of Service Launch: 2023

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