About Bernd Herbert

Bernd Herbert
Agua Longa | Portugal

Systemic Design & Facilitation

Bernd Herbert BeBrave, Catalyst 2030, Systems Innovation Network,

Bernd delivers consulting, advice and workshops (facilitation, training, content, project management) creating and implementing strategies for


- Business Design, Business Modelling, Innovation,

- Sustainability & regenerative design, Circular business models

- Strategic Foresight,

- Systemic Design, Systems Thinking & Complexity.


Bernd is a certified management consultant and project manager with 30 years’ experience across global consulting, industry and startup companies.


He is a certified Train-the-Trainer for:

- Flourishing Business Canvas Method,

- Circular Business Models and

- Systems Innovation.


Bernd believes that systemic design plays a key role in enabling organizations to adapt their purpose and strategies to support the possibility for flourishing for humanity and all other life for generations to come.


In his educational role, he is a guest lecturer for “Systemic Design for Strategy and Future-Fit Organizations” at ISEG, Lisbon and International Marketing Strategy at ISCET, Porto.


In his role as faculty member, he is course lead for “Business Model Discovery – A Business Design Journey” as well as “Systemic Design for Strategy and Future-Fit Organizations” at the School of the Possible and a former course lead for “Business Design for sustainability and innovation” at the Service Design College.


Bernd works as independent business consultant applying method (systems thinking, systemic design, business design, design thinking) and practice to drive new value creation and business models for companies and ecosystems.


He is the lead of Systems Innovation Hub, Lisbon and a core member of the Organization Hub and Catalyst2030 Spain & Portugal. He regularly speaks and teaches across these networks.


His practice and research leverage systemic management innovations like the Flourishing Business Canvas and the project Epiphany Design with Mani I which published an influential article for the UK Design Council titled “Ways of designing: a reflection on strategic and systemic design”.


Bernd is also a speaker, member and part of the program committee of the Systemic Design Association.


Bernd holds a Master of Business Management from Julius-Maximilian University Würzburg as well as a Master of Economy and Linguistics (Spanish, Italian, French).


He is a fellow of the RSA, +Acumen Corps & ESLIDER, Social Impact Leadership. He has certifications in Design Thinking & Innovation from MIT, IDEO & in Lean Startup from +Acumen.


https://www.researchgate.net/profile/Bernd-Herbert


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