Dean is passionate about... service design methodologies, service design thinking, innovation, prototyping, workshop, workshops, roleplay, simplification, trend analysis, testing, co-creation, service blueprint, service concept, service design toolkit, experimentation, digital transformation, system design, value proposition, ethnographic, visualisation, storytelling, service strategies, live prototyping, journey map, concept validation, concept development, service innovation, service roadmap, concept sketching, service origami, service safari, future scenario, customer journey, event planning, universal design, desktop research, ethnographic research, brand experience, AI, Design 2.0, participatory design and service improvement