Jukka is passionate about... design and culture, service design methodologies, service design thinking, innovation, trends, user-centred, workshops, participatory approach, well-being service, trend analysis, customer engagement, co-creation, system transformation, empathy-building, gamification, system design, value proposition, visualisation, storytelling, service strategies, concept development, service innovation, service architecture, brand experience, innovation process, service design, business design, machine learning, participatory design, service Strategy, design research, Co-Creation, global health and design thinking