About Tori Signorelli
![Tori Signorelli](https://www.service-design-network.org/images/116x116/iqG2w1Ol_Tori%20Signorelli%20Bio%20Pic%20RT2.jpg)
Customer & Employee Experience Executive Leader | Voice of the Customer Research & Insights | Service & Experience Design | Business Transformation
![Tori Signorelli](https://www.service-design-network.org/images/310x308/iqG2w1Ol_Tori%20Signorelli%20Bio%20Pic%20RT2.jpg)
I help organizations attract and keep their customers and employees by building stand-out services, products, tools, and teams.
Leveraging my deep experience in service and experience design, customer experience, and business transformation, I make sure that employees can do their best work and that customers can trust their favorite brands and partners to consistently deliver what they want and need.
To me, service design means...
Holistic, systematic and people-centric design of an organization's ecosystem.
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