Service design is an accepted co-creative and human-centered approach to service innovation. It helps design services, systems and processes and shapes the experiences of today and tomorrow.

Many service providers (say, chefs at fancy restaurants, technology companies, or financial analysts) keep key innovations (e.g., recipe ingredients or algorithms) secret, and many rely heavily on trademarks (e.g., the Merrill Lynch bull for financial services). But neither patent nor copyright protection has generally been available for service innovations.

As the global market becomes more competitive and increasingly driven by service innovation the question is: “Can service innovations be protected and patented as objects of intellectual property (IP)?”

The webinar focuses on generating inventive solution using Service Design principles as well as applying Design for Patentability® to these solutions for guaranteed IP protection.

Design for Patentability™ (DFP) is a powerful innovative design methodology developed by Dr. Sergei Ikovenko, that is based on a rational and disciplined process. It employs an efficient suite of tools and methods for improving existing solutions as well as for developing winning next-generation solutions.

Learning Objectives

• how to strengthen your innovative solution for better protection as

• how to walk around a competitive IP using Service Design will be also discussed.