Organisations are now asked to put users at the centre of their design endeavours, which demands services to be developed from outside-in instead of inside-out. Thus, this service design training provides participants with a multidisciplinary, collaborative and human-centred approach that focus on the user’s experience through services that are useful, usable, and desirable as well as effective, efficient, and distinctive.
Participants in the training will develop the craft of tying together human, digital, and physical interactions, over time and space, to orchestrate a service experience that meets the needs and exceeds the expectations of users, staff and partners. In order to co-create meaningful value an array of tools and methods are exercised, such as persona maps, empathy maps, journey maps, LEGO® SERIOUS PLAY®, SAP-Scenes, Wizard of Oz prototype, etc.
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