The mission of the global Service Design Network (SDN) is to continuously push the boundaries of the practice of service design by expanding awareness of its value and the application of its mindset across multiple domains. Service design is uniquely equipped to positively impact the challenges of today and tomorrow. Through community-building, events, and knowledge-sharing, the Service Design Network supports and grows the global community, enabling it to positively impact our society as well as our planet.
The SDN invests in activities supporting the SDN mission: conferences, like the Service Design Global Conference or the Next Gen Conference; service design courses at our very own SDN Academy; Touchpoint—the Service Design Journal; the Service Design Award; Accreditation programmes; and community building. And we invest intensely in social media communication to create more awareness for service design in new communities in order to grow the outreach of the service design practice.