Today, designers are bringing both data and data practitioners into the design process in increasingly diverse ways. These sorts of collaborations were once orchestrated by overarching product teams without input from a design team, but now, design teams have become active collaborators. ‘Data thinking’ and quantitative reasoning can be applied in the design process itself, rather than simply to the products of the design process. This often involves partnering with analytics or data science teams throughout the design process, instead of at the end of the process when seeking to evaluate output.